Hailing from Veneto—an Italian region renowned for its shoemaking heritage—POEVE is an independent, family-run footwear house dedicated to the quality and excellence of "Made in Italy".

Marking its evolution from a modest concept to a refined lifestyle brand, POEVE reimagined its identity through a full-scale rebrand. The project involved redefining the brand’s visual identity, tone of voice, and digital presence—balancing contemporary aesthetics with the brand’s original spirit. The new identity speaks to Poeve’s commitment to craftsmanship and creative expression, positioning it confidently for a global audience while preserving the essence that sets it apart.