LAUNDROMAT is the design practice of Melbourne-based brand designer Serge Coates-Chitty. The studio is dedicated to transforming how businesses connect with their audiences. Through strategic thinking and meticulous design, we help brands define their unique character and establish meaningful connections that drive lasting success.

A core ethos of our studio is simple: doing great work with great people. We believe in building supportive, reliable relationships through clear and open communication, so that together we can create exceptional work that lasts. Our experience spans a wide range of industries—from tech startups and fashion to food and property—giving us a broad and adaptable perspective. We’re especially passionate about collaborating with clients in social impact, culture, and music.

We’re comfortable working across time zones and regularly collaborate with clients around the world. I’m also available for freelance projects—partnering directly with businesses or working alongside agencies.